BlueStacks X the world’s first cloud-based game streaming service is now available

BlueStacks X launched last October 1, 2021 as the only cloud gaming service to offer free streaming of mobile games across multiple platforms and devices. BlueStacks has built its hybrid cloud technology under its now.gg brand to make this possible, combined with Amazon's AWS Graviton servers.

maxresdefault (1).jpg


The result is the ability to play various Android mobile games in a browser with no download required. BlueStacks X is launching in beta, with about 14 games available to stream and the promise of more titles being added each week. Games such as Raid: Shadow Legends, Disney Sorcerer's Arena, and Lords Mobile: Kingdom Wars are all available today. You can also play more than 200 games with the standard native app that are not yet available in the cloud.

“Our endpoint is capable of doing some work,” he said. “So whether it be graphics or compute the cloud, we offload some of the work to the endpoint. It brings down the big cloud cost a lot. So that’s the key innovation that enables that to be a free service, in addition to using the cloud.”

BlueStacks has also created its own Discord bot, Cloudy, which will integrate with Discord servers and allow friends to launch cloud-based Android games and share their gaming sessions with others. “We also let you customize the games you want on your server, and when you play those games together, you automatically connect to a Discord voice channel, so everyone can just click and play the cloud game,” explains Rosen Sharma. CEO of BlueStacks.

Cloudy_Bot___Feed_message.jpg


A social feed will also be built into Discord, so if your friend buys a weapon in a game, they can appear in the Discord feed, just like PlayStation and Xbox display achievements in their social feeds. “It's like what Venmo has done with PayPal,” explains Sharma. “PayPal just sent money and Venmo turned it into a social feed.”

BlueStacks offers all this for free, supported by ads. Sharma tells me you'll only see pre-roll ads, not the game-interrupting type. Eventually, there may also be subscription offers for her cloud service.

BlueStacks has been focusing on mobile gaming since 2016, after it became clear that its user base mainly uses the app to access games. “When we started, people were like 'who's going to use this?'” admits Sharma. “In 2016 it was all about gaming and gaming became the predominant use case.”

bluestacksxbrowser (1).gif


The cloud infrastructure for Arm Based mobile gaming simply did not exist 10 years ago and the right Arm Based servers were only rolled out in 2018 to realize BlueStacks X. BlueStacks has grown in popularity in recent years and Sharma tells me it gets between 250,000 and 300,000 downloads per day. In fact, there are 20,000 business customers who use BlueStacks to access Android mobile apps. The launch and popularity of BlueStacks cloud comes as Microsoft prepares to bring Android apps to Windows 11. Microsoft won't ship Windows 11 with its Android app integration, though it promised as a major new feature at an event in June.

The strategy of both BlueStacks and Now.gg is different from the strategies of rivals like Microsoft’s xCloud, Nvidia’s GeForce Now, Amazon’s Luna, and Google’s Stadia, where the focus is taking PC and console games and getting them to run on the cloud so they can be accessible on any device, including mobile. None of those is really direct competition, Sharma said.
 

Reply