Call of Duty: Mobile - Garena collaborates with Don't Blame The Kids in Philippines

Call of Duty®: Mobile – Garena today announced a collaboration with Filipino street fashion brand, Don't Blame The Kids Apparel Co. (DBTK), to delight local fans – known colloquially as the CODMmunity – with official Call of Duty®: Mobile apparel. The partnership sees the release of the DBTK | Call of Duty®: Mobile collection, which features the mobile game's iconic style on a range of street-friendly fashion items such as t-shirts and hoodies. The collection will launch in the Philippines today at 10pm (GMT+8).

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Nazrin Qayyum Azis, Call of Duty®: Mobile – Garena's Producer for Singapore, Malaysia, and the Philippines, said: "We're always on the prowl for new ways to surprise and delight the CODMmunity, so we're excited to team up with fashion-forward DBTK to offer our fans fresh and stylish ways to express themselves sartorially. Our partnership is perfect as we share the same goal to inspire and empower young people to chase their passions."

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Lionel Vince Javier, DBTK's Creative Director, said: "We're delighted to welcome one of the world's most popular mobile game franchises into our fashion lineup. Together, we hope to inspire a generation of gaming and esports fans to stay positive and do what they love."

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The DBTK | Call of Duty®: Mobile collection will only be available via DBTK's official website and will not be carried in its physical stores. In accordance with the COVID-19 restrictions in the Philippines, each of DBTK encourages eager fans of the CODMmunity to make their purchases via DBTK's official website.

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Additionally, Call of Duty®: Mobile – Garena and DBTK are set to work together with local influencers in the Philippines to provide more content and entertainment to the CODMmunity. The local influencers include Khenji Gaming, Marcelo Santos, Sharlene San Pedro, and Izzy Canillo, who make an appearance in promotional materials.

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Call of Duty®: Mobile – Garena's partnership with DBTK reflects the game's commitment to delivering quality content tailored specifically to its players in the Philippines. This focus on localisation has seen the mobile game's first-person action experience become one of the most popular games in the nation since its launch in late 2019. For example, on 13 and 14 March, 2021, Call of Duty®: Mobile – Garena was ranked 3rd overall in the Google Play Store rankings in the Philippines.

Be the first to own a piece from the DBTK | Call of Duty®: Mobile collection at https://dbtkco.com/

ABOUT CALL OF DUTY®: MOBILE - GARENA

Call of Duty®: Mobile – Garena is a First-Person Action game where there are two teams of 5 members fighting each other to win objectives in each game mode. The game, which is the result of a collaboration between Activision and Tencent's award-winning TiMi Studios, was released by Garena for the Southeast Asian regions including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Taiwan.

This game is available on iOS and Android, and has been one of the most downloaded mobile games since it was released on October 1, 2019. Call of Duty®: Mobile - Garena was announced to be the Best Mobile Game by The Game Awards 2019.

ABOUT GARENA

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019 and 2020, according to App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organizer and hosts some of the world's biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea's other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea's mission is to better the lives of consumers and small businesses with technology.

ABOUT DON'T BLAME THE KIDS APPAREL CO. (DBTK)

Don't Blame the Kids Apparel Co. or DBTK is the by-product of a dream, vision, and multiple businesses that was once handled by brothers Emil and Vince Javier. With remarkable messages and unique artistry in each piece they produce, both of them were able to reach out and highlight the youth in every person they came across and positively influence those who believe in what they do.
 

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