EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia

EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.​

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EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN's Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.

HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.

EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).

Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.

HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.

Karl Mak, Co-Founder and CEO of Hepmil Media Group said:
“EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”​

Ivan Yeo, Co-Founder and CEO of EVOS Esports, said:
“We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”​

Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.

This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.

About EVOS Esports

EVOS Esports is the leading esports organization in Southeast Asia; winning world championship titles; Mobile Legends: Bang Bang World Championship (M1) 2019 and Free Fire World Cup 2019.

EVOS Esports has raised a total of US$16.4M in Series A and B investment rounds to-date from Insignia Ventures Partners, Korea Investment Partners, Mirae Asset Ventures, Woowa Brothers, Indogen Capital, several family offices across Southeast Asia and Japan, a group of angel investors from Indonesian conglomerates; and the top-level management of a leading eCommerce player in China.

EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia.

EVOS Esports was founded in 2017, housing competitive esports teams across six game titles. The 100-over employee company operates in four countries and three teams from EVOS represented Singapore and Indonesia in the SEA Games 2019.

Additionally, EVOS Esports provides talents with streaming contracts, brand endorsement deals, content programming, creator collaborations, digital rights management, monetization, offline event opportunities, manage their social media channels and content creation.

EVOS Esports has worked with more than 40 brands to date such as Visa, Yamaha, Lazada (ecommerce arm of Alibaba Group), Axe (men’s grooming), Axis (telecommunications), Pop Mie (instant noodles), Sukro, Top Coffee and J&T Express (logistics).

ABOUT HEPMIL CREATOR’S NETWORK

HEPMIL CREATORS’ NETWORK (HCN) is a digital creator agency that connects comedy & entertainment creators across SEA with brands to co-create content or reserve ad inventory. HCN is the sister company of SGAG, and a subsidiary of Hepmil Media Group.

HCN was launched in March 2020 to provide business opportunities for independent TikTok content creators in SEA, while leveraging its expertise in comedy to mentor these talents. It also enables a fuss-free coordination for brands to ensure its campaigns’ objectives are met and brand-safe content is produced for millennials and Gen Zs. Powered by Hepmil’s servicing expertise and data analytics, we work with our TikTok creators to launch entertaining and hyper-localised content based on advertisers’ campaign objectives.

HCN’s network includes more than 100 TikTok and YouTube creators from Singapore, Malaysia and the Philippines, with more than 25 million subscribers and over 40 million monthly views. It now has close to half of the biggest comedy and entertainment YouTubers in Singapore, including Wah! Banana (1.33M subscribers), Ryan Sylvia (1M subscribers), Naomi Neo (446k subscribers), Millennials of Singapore (197k subscribers) and Zermatt Neo (181k subscribers), making it the largest inventory for comedy and entertainment channels in the country.

ABOUT HEPMIL MEDIA GROUP

Hepmil Media Group is a network of technology driven media companies that serves to better the lives of millions in Southeast Asia through content that engages and entertains. SGAG is currently the top comedy platform in Singapore on Facebook, Twitter, Instagram and TikTok, based on data from NoxInfluencer, Tubular Labs and Cloutmeter.​
 

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