Honor of Kings under fire for plagiarism accusations from NetEase

Last Thursday, NetEase released an image in the official Weibo account of its love story mobile game, For All Time. The image they have posted, on which they tagged Honor of Kings, drew comparisons between its promotional materials and those that was used by Tencent’s Honor of Kings.


In the post that NetEase have made, a side-by-side comparison of the in-game character adjustments preview of Honor of Kings released last April 14 and the promotional poster of For All Time released last year on June 27 was showcased, which shows that the pictures highly resemble each other.

honor of kings and for all time.jpg

Afterwards, Honor of King’s supplier Hangzhou Fullspeed Network released an official statement to address the issue:

“We have taken notice of the online discussion in regard to the promotional designs. On April 14, the column announcement picture designed by our company for the Honor of Kings may be similar to other product announcement maps. The company is urgently investigating the situation of the design’s creation and will provide a complete explanation as soon as possible.”


This isn’t the first time that Honor of Kings was suspected of plagiarism. Last year, one of its game titles Code: Zero was found out to have copied Genshin Impact’s promotional poster of Cider Lake.

The company then issued an apology and said that the problem was caused by the outsourced company in charge of designing the post.
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