Mario Characters Hot Wheels

The Nintendo company is making their move to bring more consumers in regards to their licensing deals, the CEO Tatsumi Kimishima is not joking regarding the plan on it. In June the company's iconic characters appeared on Vans sneakers, and now they're being transformed into toy cars, as Nintendo has partnered with Mattel to turn six of its characters into Hot Wheels.

These characters are Mario, Luigi, Yoshi, Peach, Toad, and Bowser. Unfortunately neither Wario nor Waluigi have been given the Hot Wheels treatment, which is a travesty if you ask me. Take a look at the characters in car form above.

source via gamespot

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