Microsoft reportedly plans to launch its Xbox-branded Mobile Gaming Store

Microsoft is reportedly pushing forward and in talks for a partnership to work on the Xbox-branded mobile gaming store on Android and iOS.

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News of Microsoft’s mobile game store surfaced following its acquisition of video game company Activision Blizzard. Activision Blizzard is known for its popular mobile puzzle game Candy Crush and has worked on notable mobile titles like Diablo Immortal and Call of Duty: Mobile and also reported that Activision Blizzard is aiming for its gaming store before Microsoft’s acquisition.

In an exclusive interview with a news outlet, Xbox CEO Phil Spencer confirmed they are currently in talks with partners in the industry to launch a mobile game store sometime soon.

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According to Xbox CEO Phil Spencer, "It's an important part of our strategy and something we are actively working on today, not only alone but also talking to other partners who’d also like to see more choices for how they can monetize on the phone. I don’t think this is multiple years away; I think this is sooner than that."

He added, "We've talked about choice, and today on your mobile phones, you don’t have choice. To make sure that Xbox is not only relevant today but for the next 10–20 years, we’re going to have to be strong across many screens.”


Note that Google allows third-party game stores on Android devices, while Apple currently doesn’t allow this kind of practice, but EU regulation might change that soon.

This possible entry of Microsoft into the mobile gaming market either faces difficulties as giants like Google and Apple are under scrutiny for their controversial policies, resulting in a downturn in the gaming market, or this will be an advantage and a successful entry for the company to compete in the gaming market.

Microsoft hasn't released pretty much details about the Xbox mobile gaming store, but it has made sure it will be coming out sooner.
 

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