MOONTON Games and Qiddiya announces their partnership to extend the reach of MLBB Esports worldwide

Developer and publisher, MOONTON Games, and Qiddiya City, a global destination for entertainment, sports, and culture, has announced their partnership to expand the reach of the popular MOBA Mobile Legends: Bang Bang Esports worldwide. This collaboration is part of MOONTON’s initiative to take MLBB esports outside the SEA.

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Qiddiya’s partnership with MOONTON aligns with its aim to become the global gaming hub by 2030. They are committed in helping to grow the esports ecosystems of popular titles around the world. With this, the partnership of both companies will have Qiddiya City bringing online and offline activations to the M6 World Championship in Malaysia as its Global Presenting Partner.

Additionally, Qiddiya City will also be the official sponsor for MPL MENA Seasons 5 and 6 and MPL Indonesia Seasons 13 and 14. The activations include the Qiddiya Play of the Day, and the Qiddiya Legends Award. With the Qiddiya Play of the Day, it will identify and revisit the best in-game plays from any game through selected replays, while for Qiddiya Legends Award, the best players and performances during the MPL Indonesia and MPL MENA will be commemorated.

Adrian Cher, Esports Head of Business Development and Sales at MOONTON Games, said: "Our strengthened partnership with Qiddiya reinforces our commitment to deliver captivating experiences to global communities. Building upon our successful collaboration, this enhanced partnership will bring fans closer than ever to their esports heroes, through even more immersive entertainment features. As the first international game publisher to partner with Qiddiya, we're grateful for their contributions to elevating and enriching the entertainment landscape."

Mike Milanov, Chairman of the Advisory Board Gaming & Esports at Qiddiya, said: "Our continued partnership with MOONTON Games and MLBB is a testament to our shared vision for growing the global gaming & esports community. We're proud to play a role in the continued success of MLBB, the regional MPL esports ecosystems, and M6. The goal is to level up our products, initiatives, and experiences together to serve this passionate community of fans."

This partnership will also give additional multi-level support to MLBB competitive communities in key local territories. With this, their commitment to building and growing a sustainable environment for athletes and fans in key territories worldwide will be further solidified.