Netflix Reportedly Looks To Expand Its Domain Into The Gaming World

Netflix, the streaming entertainment giant, is rumored to be on the lookout for a top video game executive to help it grow its gaming efforts and become the Netflix of Games.


Netflix is a global powerhouse with more than 200 million paid subscribers. Reports that were initially sourced via The Information on May 21st, suggested that Netflix has been on the lookout for the ideal CEO to lead a video gaming expansion. With the great popularity of Netflix's "choose your own adventure" film Black Mirror: Bandersnatch, the streaming giant is looking to go deeper into gaming with a new bundle of games for Netflix subscribers similar to Apple's online subscription offering, Apple Arcade, which launched in 2019. While the company's gaming strategy is still in flux, it has determined that the games would not contain advertising, according to the article.


On the other hand, a report from Axios reiterated the details and compared the Netflix's goal to Google's struggles with its Stadia streaming service and Amazon's paltry output from its internal game studios to show how difficult of a task it may be. Other entertainment monoliths who have tried to get a piece of the gaming market have struggled to get more than scraps as well.

According to the report from Axios, the new online gaming service would be a scaled-down version of Apple Arcade, with a mix of Netflix-licensed intellectual properties and commissioned content from independent game companies. When you think about it, it's no surprise that Netlfix has multiple programs based on video games like The Witcher and Resident Evil on its platform. As a result, the firm will be able to incorporate those titles into new games and maybe even spin-off shows on the platform. Reports also suggests that the service is still a long way off, with a possible start date of 2022, and all plans are still subject to change.


A Netflix spokesperson also provided Polygon a full statement saying that the company is “excited to do more with interactive entertainment.”
Our members value the variety and quality of our content. It’s why we’ve continually expanded our offering — from series to documentaries, film, local language originals and reality TV. Members also enjoy engaging more directly with stories they love — through interactive shows like Bandersnatch and You v. Wild, or games based on Stranger Things, La Casa de Papel and To All the Boys. So we’re excited to do more with interactive entertainment.

Netflix has experimented with interactive video experiences and video games in the past with mixed results. It collaborated with Telltale Games on a covert Stranger Things game in 2019 that was cancelled before it was announced and never came to be. There was also the "choose your own adventure" film Black Mirror: Bandersnatch published in 2018, which was a hit, followed by a similarly interactive experience in 2020 for an Unbreakable Kimmy Schmidt episode. Netflix also offers a number of titles based on popular video games that are now available or in development, including Castlevania, Resident Evil, and The Witcher (one of Netflix's most popular episodes), indicating that the corporation recognizes the worth of video games as IP.


Although details about the company's gaming expansion remain minimal, one of the reasons for Netflix's interest in gaming might be due to poor subscriber growth in the United States, prompting the business to look for alternatives to its existing slate of award-winning media programming. With the so-called “streaming wars” going on for years now, competition in the streaming space continues to grow as well.

Netflix is still in the early stages of the process, trying to figure out precisely how they want to pull this off, and selecting a gaming veteran with a track record of success should be the company's first move.