PUBG Mobile x LINE Friends collaboration details

LINE FRIENDS, one of the world's fastest-growing worldwide character brands, has announced a collaboration with PUBG MOBILE. The collaboration will bring the LINE FRIENDS characters to the game, allowing players to collect limited-time themed products through a series of events that will run through July 14th, 2021.


LINE FRIENDS is a worldwide character brand that began with the BROWN & FRIENDS characters, who were created as stickers for LINE, the world's most popular mobile chat service, with has 200 million users. Fans all across the world are familiar with characters like BROWN, CONY, and SALLY. LINE FRIENDS is now bringing its unique cast of characters to PUBG.

This collaboration will get out today with a series of timed activities that will go through July 14th, 2021. PUBG MOBILE and LINE FRIENDS urge players to "Come and offer likes" to clothes exhibited in the virtual store window in the inaugural event. Every time a player logs into the game, they will get likes. Players who have regularly contributed likes will be able to get the time-limited LINE FRIENDS themed outfit "CONY Set" on June 22nd, 2021.

Players will be able to accomplish daily objectives in order to obtain Afternoon Tea goods in the second part of the event, which begins on June 23rd, 2021. They may utilize these goods to dress up their virtual dinner table. After collecting enough Afternoon Tea items, players will be able to receive the time-limited Dino BROWN Backpack (Level 3)

Players should also keep an eye out for the #FRIENDSQUAD Challenge, which will go off on June 20th, 2021. Participants will have the chance to win unique LINE FRIENDS goods, so don't miss out on this opportunity! Stay tuned to the PUBG MOBILE social channels for additional details as the event date approaches.

From June 24th to July 14th, 2021, a variety of LINE FRIENDS-themed products will be available in-game. Completing different new objectives in the event center will also allow players to receive discount vouchers.

The PUBG MOBILE and LINE FRIENDS partnership schedule can be seen below:
  • “Play With Your Friends” In-game Event:
  • (Phase 1) Come and give likes: June 18th – June 22nd, 2021
  • (Phase 2) Afternoon Tea Decoration: June 23rd – June 30th, 2021
  • #FRIENDSQUAD Community Challenge: June 20th – June 27th, 2021
  • In-game Redemption Event: June 24th – July 7th, 2021
  • Partnerships Items available: June 24th – July 14th, 2021