The Sims FreePlay and LEGO Dots have collaborated to bring joy and vibrancy to their players

The Sims FreePlay and LEGO Dots have announced that they are collaborating to give Simmers (Sims players) a new way to express themselves. Through the collaboration event, which has already started, LEGO Dots goods will be available to players thanks to a limited-edition live event and in-game pack that will be accessible to them until July 24th.

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Through the limited-time LEGO Dots x The Sims Live Event, players will be allowed to obtain special items by completing a series of tasks and gathering resources at Arts and Crafts Stations. The in-game LEGO Dots pack will be given free to players. Both events started last June 13th and will stay available until the 24th of July.

After accumulating enough resources, players can unlock up to 0 special DOTS products for their Sims’ virtual homes, including real-life products such as a banana pencil holder, candy land bracelet, message boards, rainbow bracelet, stick-on canvas, stitch-on canvas, panda tray, and ice cream picture frame. There’s also inspired décor such as a stylish preteen Sims outfit, bright wallpapers, fabulous flooring, and fun décor items that’s full of bold colors and special patterns.

“We want to connect with LEGO Dots fans in a new way and introduce DOTS to passionate Sims FreePlay players, We can’t wait to see the engagement from fans who fully emerge themselves in the Live Event and free pack, whether it’s through crafting jewelry, decorating their Sims’ houses with DOTS inspired items, creating a LEGO Dots message board design, or sharing their creations with other like-minded fans on social media,” said by Marjorie Satgé Lopez, the global marketing manager of LEGO.

“Our game developers worked directly with the LEGO® DOTS team for their guidance so that we could ensure that players felt their Sims were accurately interacting with the real-life products from their retail line, and we are excited about what we were able to achieve,” said Danni Hindi, Game Producer of The Sims FreePlay™. “Both The Sims FreePlay mobile game and DOTS are suited to be taken with you on the go, everywhere and anywhere! We are extremely excited to bring DOTS sets into our game – the patterns, likeness, and item scale – it took a lot of time and effort to get it absolutely right,” he concluded.